The Brief

OnTrack had just moved into a new office and wanted to document the process of building out a creative space for the team. Sleepy Tofu — a lifestyle furniture brand with a strong aesthetic fit — came on as a partner. The goal: create content that felt authentic to both brands, not branded content that looked like an ad.

What We Delivered

→3 creatives produced — organic + paid — IG campaign

→Brand appeared naturally in our environment, not as an ad

→Comments, profile traffic, and real potential customers directed to Sleepy Tofu

→Authentic brand fit: product matched the space, the team, and the content

Our Approach

Native Integration, Not Ad Placement

Sleepy Tofu's furniture appeared naturally in the OnTrack environment — in the space the team actually works in. The brand was part of the story, not interrupting it. Comments and engagement came from viewers who genuinely connected with the atmosphere.

Storytelling Through the Build

We documented the office transformation as a content series — the process, the space, the team. The "5KM on Our Sofas" video became the standout piece: a single concept that combined entertainment, movement, and product in a format nobody expected.

Real Reach, Real Audience

The campaign generated comments and directed real traffic back to the Sleepy Tofu page — building brand awareness through genuine audience interest, not passive impressions.

The Work

🔥 Viral

5KM on Our Sofas

+500K Views

Office Series Episode

Sleepy Tofu VLOG

Sleepy Tofu × OnTrack

The Brief

What We Delivered

Our Approach

The Work