The Brief

Devialet wanted to establish themselves as a premium, luxury audio brand in the Taiwan market. The brief was clear — don't just show a speaker, show a world. Three high-end collaboration events across Taipei, Taichung, and Tainan needed content that communicated exclusivity, craftsmanship, and cultural taste to an audience that responds to aesthetic storytelling.

The Campaign — 城市三部曲

Sound by Devialet: The City Trilogy — Asia's first Phantom Ultimate experience, hosted across three curated venues in three cities over two months. Each location was chosen for its distinct character: a theatrical afternoon dessert experience in Taipei, a day-to-night creative dining setting in Taichung, and a late-night tea and spirits lounge in Tainan.

台北 Taipei

Seed by Season

劇場式午後甜點 — Theatrical afternoon dessert

Dec 19, 2025 – Jan 4, 2026

台中 Taichung

Sozai

日／夜創意餐敘 — Day-to-night creative dining

Jan 9 – Jan 25, 2026

台南 Tainan

Taleland

深夜限定茶酒 — Late-night tea & spirits

Jan 30 – Feb 12, 2026

Our Approach

Rather than treating the speaker as a product to demonstrate, we let the spaces do the talking. Each venue was chosen for its existing character and atmosphere, and the Devialet Phantom Ultimate was captured as a natural part of that world — sitting in light, surrounded by texture, never forced into frame. The goal was always to make the product feel like it belonged in these spaces, because that's exactly the kind of audience Devialet speaks to.