CLIENT
Binance
INDUSTRY
Web3 / Crypto
SCOPE
100+ Videos, TikTok & Instagram
PARTNERSHIP
1 Year+
Social-First Content at Scale
CLIENT
Binance
INDUSTRY
Web3 / Crypto
SCOPE
100+ Videos, TikTok & Instagram
PARTNERSHIP
1 Year+
"OnTrack created multiple viral videos for Binance, generating millions of organic views across TikTok and Instagram."
Thomas M.
Global Social Media Manager, Binance
Binance needed a creative partner capable of producing consistent, high-quality short-form video content for their global social media channels — at scale and at pace. The challenge wasn't just volume; it was maintaining creative freshness and platform-native execution month after month, without losing quality or engagement.
Build the System
We managed the full production pipeline: trend research, scripting, shooting, editing and delivery — 100+ videos produced across Binance's Instagram and TikTok over our first year together.
Stay Ahead of the Curve
Every month started with trend analysis to ensure content led platform shifts rather than reacting to them. We built a repeatable system without losing creative freshness.
Move at Social Speed
On multiple occasions we researched, scripted, shot and delivered a fully edited video within 24 hours — hitting trends before they peaked. Binance was often the first major corporate account to post on a trending format.
Go back to trading
+5M Views
Running with more and more crypto
+5M Views
A safe coin
+2M Views
Bear Market
+2M Views
Aura farming
+1M Views
Screenshots
+1M Views
Trading with that one bro
+1M Views
Crypto NYE
+500K Views
From idea to 5M views — how we made it.
A breakdown of how we developed the concept, moved fast, and turned a simple insight into one of Binance's most-watched videos.