The Challenge

55688 needed a creative partner to build a consistent short-form video presence on Instagram and TikTok — competing in a crowded mobility market against Uber and local alternatives. The challenge was producing platform-native content at pace (6 videos/month) that resonated with everyday Taiwanese commuters, while staying true to a brand rooted in reliability and local trust.

Our Approach

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Brand Storytelling

Why choose 55688? We built content that answered this question through real moments — driver stories, passenger experiences, and brand values that felt human.

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Driver Series

The humans behind the service. A recurring format featuring 55688 drivers sharing their stories, building trust and community around the brand.

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Collab Activations

Partnerships with local events and creators to expand reach — including the 白沙屯 temple event collaboration and celebrity partnership with 楊祐寧.