Senior Social Media Creative

About Us

OnTrack is a Taipei-based content marketing agency. We work with regional and international brands across gaming, finance, consumer tech, and lifestyle, producing short-form video, paid ad creative, and brand content that performs. Our production volume is growing and our clients are demanding. We need someone who can lead the creative thinking, not just support it.

The Role

You work alongside our Creative Director and own the creative from brief to footage. You take what a client needs, figure out how to make it perform on social, write the scripts and shot lists, and shoot the simpler productions yourself. Larger commercial shoots are handled by other members of our team. You move fast, you ship, and you don't wait for perfect conditions to get started.

What You’ll Do

• →Research social trends, platform behaviour, and competitor content across TikTok, Instagram, and YouTube, and turn that into actionable creative direction
• →Write scripts for short-form video, paid ads, and UGC briefs, in English and Chinese
• →Build content strategies for clients from scratch: pillars, formats, posting cadence, messaging angles
• →Own the creative strategy on assigned accounts. You decide what gets made and why
• →Plan the shoot: concepts, shot lists, and shoot structure, so everyone walks in knowing exactly what to capture
• →Shoot phone-based and simple productions yourself: social content, UGC, talent and product shoots
• →Brief the team members who handle larger commercial shoots
• →Collaborate with the Creative Director on client strategy and creative vision for major accounts
• →Contribute to client proposals and new business presentations on the strategy side

What We’re Looking For

• →Deep understanding of social media: not just what performs, but why, and how to engineer it
• →Strong scriptwriting ability. You write for the camera, not for a document
• →Comfortable shooting phone-based content: framing, lighting, audio, simple setups
• →Experience building content strategies for brands, ideally in an agency setting
• →Fluent in English and Chinese. You work with both international and local clients
• →Paid ads knowledge: you understand performance creative, hooks, and what makes an ad stop the scroll
• →You're a doer. You take ownership, move fast, and ship a good first version instead of waiting for the perfect plan
• →Organised enough to plan a shoot end to end without hand-holding

Great If You Have

• →Experience with gaming, Web3, fintech, or consumer tech brands
• →Background in UGC or creator-led content
• →Basic editing skills. You can cut a quick social video
• →Experience on set, or an existing network of talent and creators

What This Is Not

• →Not a junior role. We need someone who can walk into a client meeting and lead the creative conversation
• →Not a pure execution role. If you're strongest at scheduling posts and writing captions, this isn't the fit
• →Not a commercial cinematographer role. Most of our shoots are phone-based social content, and large commercial productions are handled by other members of our team
• →Not a producer role. Talent booking, venues, and logistics sit with our producers and Account Managers
• →Not a people-management role. You lead the creative on your accounts, hands-on every week