Senior Social Media Content Strategist

About Us

OnTrack is a Taipei-based content marketing agency. We work with regional and international brands across gaming, finance, consumer tech, and lifestyle — producing short-form video, paid ad creative, and brand content that performs. Our production volume is growing and our clients are demanding — we need someone who can lead the creative thinking, not just support it.

The Role

You sit at the centre of production. You take what a client needs, figure out how to make it perform on social, write the scripts, and hand the team a clear brief they can execute without guessing. You move fast, you push work forward, and you don’t wait for perfect conditions to get started.

What You’ll Do

• →Research social trends, platform behaviour, and competitor content across TikTok, Instagram, and YouTube — and turn that into actionable creative direction
• →Write scripts for short-form video, paid ads, and UGC briefs — in English and Chinese
• →Build content strategies for clients from scratch — pillars, formats, posting cadence, messaging angles
• →Own the creative strategy on assigned accounts — you’re the one who decides what gets made and why
• →Own pre-production planning — talent briefing and shoot structure — so the production team walks in knowing exactly what to capture
• →Collaborate with the Creative Director on creative vision for major accounts
• →Contribute to client proposals and new business presentations on the strategy side

What We’re Looking For

• →Deep understanding of social media — not just what performs, but why, and how to engineer it
• →Strong scriptwriting ability — you write for the camera, not for a document
• →Experience building content strategies for brands, ideally in an agency setting
• →Fluent in English and Chinese — you work with both international and local clients
• →Paid ads knowledge — you understand performance creative, hooks, and what makes an ad stop the scroll
• →You move fast and push work forward — ideas don’t sit in your drafts, scripts don’t wait for the perfect brief
• →Organised enough to run pre-production without hand-holding

Great If You Have

• →Experience with gaming, Web3, fintech, or consumer tech brands
• →Background in UGC or creator-led content
• →Understanding of video production workflows — you’ve been on set before
• →Existing network of talent or creators

What This Is Not

• →Not a junior role — we need someone who can walk into a client meeting and lead the creative conversation
• →Not a pure execution role — if you’re strongest at scheduling posts and writing captions, this isn’t the fit
• →Not a management position — you’re hands-on, writing and planning every week